George Lois (born on June 26, 1931, New York City)是知名美國藝術總監和作家，在1962年到1972年為 Esquire 雜誌設計多達92個封面，這10年不僅幫助 Esquire 雜誌的銷量從50萬擴展到200萬，同時也定義了美國十年。2008年，美國MoMA美術館展出了32個 Lous的經典君子雜誌封面作品。書內包含許多他的設計理念和創意處事方法，如果你的生活缺乏熱情，翻翻這本充滿智慧的小書，無論你是躺著還坐著，都會讓你跳起來！
George Lois (born on June 26, 1931, New York City) is an American art director, designer, and author. Lois is best known for over 92 covers he designed for Esquire. In 2008, The Museum of Modern Art exhibited 32 of Lois’ Esquire covers. Lois has since become infamous in the advertising world for taking credit for the work of others. This is a book of his design inspiration and ways to make things done, very creative and useful. If you find your design or work lack of passion, flip the pages of this book, it will get you stand up and keep going no matter you were laying in bed or sitting on a chair.